
Most contractors don’t struggle because they’re lazy, unmotivated, or bad at sales.
They struggle because at some point the business outgrows their understanding of it.
They hire roles they don’t fully understand.
They delegate without visibility.
They make decisions based on instinct instead of data.
That’s the problem we work on.
Not leads.
Not hype.
Not shortcuts.
Clarity and control.
This work is best suited for owners of home-service contracting businesses — roofing, solar, HVAC, and related trades — who:
• Are past the startup phase
• Are doing roughly $500K–$10M per year
• Can sell, but feel overwhelmed running the business
• Have hired (or are about to hire) key roles
• Feel like the business runs them instead of the other way around
If you’re brand new, broke, or just looking for more leads… this will frustrate you.
Most contractors under $10M are playing an unfair game.
They’re forced to hire for roles they don’t understand…
manage people they can’t evaluate…
and trust systems they didn’t build.
This creates blind delegation.
The result isn’t just inefficiency — it’s anxiety.
Owners don’t know:
• What good performance actually looks like
• Whether their team is doing well or falling behind
• Which hire will help… or hurt
• Why growth feels chaotic instead of predictable
That lack of visibility is what caps the business.
We don’t “coach mindset” or hand out generic advice.
We install operating clarity.
Depending on the business, that typically includes:
• A weekly owner operating cadence
• Clear scorecards and KPIs tied to real decisions
• Role clarity for sales, operations, and leadership
• Hiring sequence guidance so owners stop hiring too early
• Visibility into pipeline, performance, and capacity
This isn’t done-for-you.
And it isn’t plug-and-play.
Owners have to learn how their business actually works.
While every business is different, the patterns are consistent.
Most contractors experience some version of the following within 30–90 days:
• Clear visibility into their numbers for the first time
• Confidence in what decisions to make — and when
• Fewer reactive hires and fewer fires
• A shift from gut-based decisions to data-based ones
• More control without adding more hours
Revenue growth may follow…
but clarity always comes first.
This work does not:
• Magically fix a broken market
• Replace the owner overnight
• Deliver instant scale
• Eliminate effort
Owners still have to show up.
They still have to learn.
They still have to make hard decisions.
This isn’t about shortcuts.
It’s about understanding the business well enough to run it.
Across dozens of contractors, we see the same core shift:
Owners stop guessing.
They understand:
• What their team should be doing
• How to measure performance
• When to hire — and when not to
• Why the business feels the way it does
That understanding is what unlocks control.
If you recognize yourself in this page…
you don’t need to be convinced.
You already know what’s missing.
This work isn’t for everyone.
But for the right contractor, it changes how the business is experienced — not just how it performs.