What It Is
A Teardown, Not a Sales Call.
This is not a discovery call where we pitch you. It's a structured 60-minute session where we come in, ask the hard questions, and tell you exactly what's broken — and what to fix first.
Most operators already know something is wrong. They don't have visibility into why numbers are missing, who's actually performing, or what the system should look like. We bring clarity to all three.
You'll leave with a prioritized action plan regardless of whether you engage us further. That's the point.
01
60-Minute Live Teardown
A structured session with Steve Huber covering your sales team, pipeline, goals, comp plan, and where the system is breaking down. We ask the questions most people avoid.
02
Written Summary of Findings
Delivered within 48 hours. What we found, what it means, and how serious each issue is. Something you can act on immediately or share with your leadership team.
03
Prioritized Action Plan
What to fix first, second, and third — and why that order matters. Not a list of everything wrong. A clear sequence based on what will move the needle fastest.
04
Recommended Path Forward
Based on what we find, we'll tell you honestly whether you need advisory support, a fractional engagement, or whether you can handle it yourself with the plan we've given you.
Who This Is For
Operators Who Know Something Is Wrong.
The diagnostic is built for companies that have the team and the revenue but are missing the system that makes it perform consistently.
Contractor companies doing $5M–$30M+ with a sales team but no real accountability structure
PE-backed businesses that need to understand why a sales team is underperforming before deciding what to do about it
Operators who just lost a sales leader and need clarity on what's broken before making the next hire
Companies post-acquisition where the sales operation came with the deal but nobody has assessed it yet
Owners who keep having bad months and want someone to tell them honestly what's actually wrong
After the Diagnostic
Two Paths Forward.
The diagnostic tells you what's broken and gives you the plan. What you do next depends on whether you have the bandwidth to execute it yourself.
If you can execute it
Advisory
$3,000 / month · 3-month minimum
Weekly structured calls. You do the work. We keep you on track, help you prioritize, and troubleshoot what operators run into along the way.
If you need someone to own it
Fractional CRO
$30,000 month one · $15,000/mo after
We step inside your organization and take operational responsibility. We build it, implement it, and make sure it sticks.
