Billion Dollar Contractor | Fractional CRO for Contractor & PE-Backed Companies
Fractional CRO · Contractor & PE-Backed Companies

When Sales
Leadership
Fails.

We step in when a VP gets fired, a team falls apart after an acquisition, or a company keeps missing and nobody knows why. We stabilize, install the system, and fix what's broken — fast.

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01
VP of Sales Just Got Fired
The team is running without direction. You don't have a sales background and you can't wait six months to find the right hire.
02
Post-Acquisition Underperformance
The sales team came with the deal but they're not performing. Nobody inside has the bandwidth or expertise to fix it quickly.
03
Bad Months. No Idea Why.
Numbers keep missing. The team is flying blind. No goals, no visibility, no accountability. You need someone to come in and take control.
What We Do

We Don't Coach.
We Fix.

We work directly inside your organization as a Fractional CRO team — doing the actual work of diagnosing what's broken, aligning the team, installing the systems, and building the structure needed to perform consistently.

Most clients have clarity and momentum within 90 days. Many keep us on.

Talk to Our Team View Services & Pricing →
Month One
Triage & Control
Diagnose the blindness. Define goals. Install scorecards and accountability structures. Align leadership. Create visibility where there was none. This is the hardest month — and the most important.
Month Two
Hold the Direction
New systems feel uncomfortable before they feel normal. This month is about maintaining course, managing resistance, and making sure the changes stick even when the team wants to revert.
Month Three
Fine-Tune & Build Forward
Things are clicking. Now we optimize what's working and build toward the next 12 months — a roadmap the whole team understands and a plan they can actually execute.
Real Situations

Three Calls.
Same Problem.

🔥
Crisis — VP Fired
No Sales Leader. No Sales Background.
A contractor company fired their VP of Sales. The owner had no sales background and couldn't manage the team or build structure. They needed someone to bridge the gap and build what should have existed.
→ System built. New VP hired into a functioning organization.
⚡
Crisis — PE-Backed, President Out
VP Fired. President on Leave. Team In Freefall.
A PE-backed company lost their VP of Sales while their president went on a five-month medical leave. The team was running without any leadership. They needed immediate stabilization — not a search process.
→ Team stabilized. Structure installed. Revenue maintained.
📉
Chronic — Bad Months, No Answers
Missing Every Month. Nobody Knows Why.
An owner who understood sales but not sales systems kept watching bad months stack up with no visibility into what was going wrong. The team was unified in effort, not in direction.
→ Scorecards, goals, weekly rhythm installed within 30 days.
Who We Work With

Three Types
of Companies.

01
Contractor Companies $5M–$30M+
You have a sales team but no real system holding it together. Inconsistent months, no visibility into why you're hitting or missing, and a leader who understands the business but not how to build a sales organization.
02
PE-Backed Businesses
You need immediate stabilization after a leadership failure. No time for a lengthy search or slow onboarding. You need someone who can walk in, read the room, and take control from day one.
03
Post-Acquisition Companies
The sales team came with the deal and they're underperforming. Nobody inside has the bandwidth or expertise to fix it quickly. You need an operator, not an advisor.

Sales Teams Don't Break.
Systems Do.

If you know a contractor company or PE-backed business with a sales leadership gap — we'd welcome the introduction.

Get in Touch
The Team

Steve Huber

Founder · Fractional CRO · Sales Systems Specialist

Our team has spent careers inside contractor companies and PE-backed businesses — not advising from the outside, but doing the actual work of building and fixing sales organizations.

We get called in when there's a leadership vacuum, a broken system, or a team that's running on hope instead of structure. We come in fast, assess what's actually broken, align the people, and install what needs to exist.

We're not coaches. We don't sell frameworks or run workshops. We work inside your organization until it works.

$2B+
Contractor Revenue
90
Days to Clarity
3
Phase Process
Steve Huber
Fractional CRO
& Sales Systems
Get In Touch

Let's Have
The Conversation.

If you're a PE operating partner, M&A advisor, or industry executive who works alongside contractor companies — and you hear about a sales leadership gap or a team that's fallen apart — we'd welcome the introduction.

Prefer a direct introduction? Email [email protected]
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